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When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand Read More

Can Verizon change its organizational character and become a model for open source innovation? Or will its internal character prevent it from making the necessary cultural changes? Read More

An interesting interview with Barry Farber where he talks about how a key to success is learning to be comfortable being uncomfortable.

From SellingPower.com Runtime: 3:25 Read More

From the Page: "That pretty much says it all, Amazon is turning physical space into a web service and charging for it in the same way they charge for hard drive space now. Apparently the way this will work is that Amazon won't charge for the service but will instead charge for storage space and the transactions themselves.

This way companie Read More

These are some great tips by Larry Chase and Eileen Shulock on generating high quality online leads. There's a broad range of techniques covered here, so at least one of these tips should be a winner for any business. Read More

We all want to raise our income, right? Okay, maybe not Bill Gates. Bill, if you are reading this, then you can move on. For the rest of us, here is an incredible list of resources that will assist you in increasing your income. It doesn't matter if you are working in Corporate America, self-employed, freelancing, writing a blog, looking for a Read More

An interview with the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" discussing how to create a business where people just love to tell their friends. Read More

What prevents you from being a great innovator? Not much. Innovators by and large aren't creative geniuses gifted with da Vinci-like talent. It's not what they ARE - it's what they DO. They do these seven things you most likely do not. Read More

While every business has a bank, few have a banker. That's because bankers are too often seen as obstacles standing between an entrepreneur and the bank's vault. However, small businesses are not doing business with a building — the bank — they are working with people — the bankers. So forging a relationship is crucial. Read More

Senate lawmakers have approved an extra $100 million in funding for federal lending and assistance programs for small businesses. The funds, which would boost the Bush Administration's proposed budget for the Small Business Administration for 2009, provide additional resources for the agency's lending and oversight efforts, along with business d Read More