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Guy Kawasaki dispels rumors about the vitality of social media sites, gossips about his own successful site and explains how you, too, can get in on the social media craze. Read More

The salary you set must be high enough to attract top applicants but not so high that it eats into your profits or survival. With that in mind, she offers a series of tips, including these: Read More

With the U.S. economy under duress, a growing number of experienced workers may find themselves moving from large companies toward smaller professional firms. In recent weeks, several large employers announced plans to trim their work forces — while small companies hungry for top-talent are happy to take in corporate exiles. Read More

Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11).

Advertisers are allocating more dollars to sponsored links, and understanding who is influenced by them h Read More

From the page: "I got a phone call on Tuesday from a marketer who asked about running advertisements on Marketing Ninja. I haven't put up any advertisements since the redesign and the idea of running some new advertising appealed to me; however, our dear potential advertiser had a few missteps that ruined their sale that I thought I would share: Read More

From the page: "I came across a table in which direct marketers ranked which tactics generated the strongest ROI for customer acquisition. 34% of the respondents said direct mail gave them the strongest ROI. In comparison, only 8% picked search engine marketing -- and only 6% chose advertising on web sites." Read More

We live in a world where we don't get unless we ask. We're stuck with the same cell phone plan even though every provider is in a constant state of promotion. Our auto insurance is still priced high even though another company is always offering a deal. And credit cards, well, you know you can switch and get a lower interest rate any time.
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A new study shows that Mac users feel superior to those who use a PC in just about everything. Their purchases, preferences and habits are different, too. Read More

Snocap CEO Rusty Rueff gives an inspiring talk about why entrepreneurs have to do what they do. Read More

New Media Women Entrepreneurs is looking out for the female journalist species, with plans to award $10,000 to fund three women-led start-ups involved in news and information that “will rock the world of journalism." Read More