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The acronym LOHAS (Lifestyles of Health and Sustainability) may not roll off the tongue, but it sure represents plenty of American influence. Conservatively estimated by the LOHAS Web site, the LOHAS market involves 41 million people, or 19 percent of U.S. adults, and $209 billion for goods and services focused on health, the environment, social j Read More

Most businesses think now's the time to cut back and cower. Why not see it as an opportunity, the way the creators of some very big brands have? Read More

Ways to get around not having adequate funds to develop the best product possible. Read More

With apologies to Philip Kotler, whose four Ps—product, price, place, and promotion—have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like c Read More

30 VERY useful, FREE ways to Market your Business's Website. Some of them you may already know of, and some you may not! Read More

For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c Read More

The proven way to handle late payments is to avoid them. This begins by developing a comprehensive credit policy and then implementing it from the start. Read More

As promised, we took 100 submissions and turned them into a downloadable PDF document.

It's 33 pages of tips for marketing, including relationship marketing, marketing strategy, selling, messaging, online marketing and social media.

It's all been packaged up tidily into a document for you to save, give to clients, print, post on your web Read More

If you don't have a corporate blog--> Get one! If you do, and it's still being hosted on wordpress.com--> Check this out! Michael Martine discusses why you should be self hosted, and an easy step by step guide to get you there. Read More

After going bust, and seeing the credit crunch on the horizon about to turn towards small business, here's a few tips for what to pack in your small business survival kit Read More