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Many people aren't purely mercenary in their business dealings. They care about fairness -- and they should because doing so can maximize their profits. When people are fair minded, they don't need to waste time on elaborate negotiations or enter into complicated contracts to coordinate their marketing channel and maximize profitability, accordi Read More

Paid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level. Here are 25 paid search resources ranging from the basics, to best practices, to advanced strategies to measu Read More

biz Sugar founder talks about why he launched the site and his tips for entrepreneurs. Read More

People who are considering purchasing a business right now might have concerns about how these companies may be adversely affected if a full-blown recession were to appear. There are a couple of things you can do to protect yourself. Read More

From the page: " Trendspottings does it right. By emulating their approach you can improve your eNewsletter results."

I've got to admit, the visual for this newsletter is really, really, really good. Read More

Knowing how and when to invite a customer to chat and which customers to chat with can turn live chat from a customer service convenience into a sales-generating tool. Read More

This is a neat little tool I found that analyzes your clients using the 80/20 principle. The way it works is that you put in your clients, answer some questions about them and then it lines up the data into tables, showing you where the results are coming from so you can compare and contrast them. The more clients you add, the better it works. Read More

Marketers often entice customers to buy a product by offering a free gift with the purchase. They might, for example, offer a free half gallon of milk with the purchase of Oreos or a pair of tickets to Disneyland with the purchase of an airline ticket. Research at the University of California, Berkeley, however, suggests this approach may not be s Read More

True word of mouth emanates from a grassroots-driven community that inspires passion and customer evangelism. It's a sustainable, long-term form of word of mouth that can build brands. There's countless ways to think about making that happen, which is part of the challenge.

That's why we are introducing the Society for Word of Mouth.... Read More

80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog. Read More