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Loan fraud has been a long-standing, widespread problem within the Small Business Administration and has cost taxpayers literally hundreds of millions of dollars. But when a senior executive of Business Loan Express engineered a particularly brazen $76 million loan scam early last year, it was widely thought the SBA had finally learned its lesson. Read More

Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be. He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70. Read More

One of the most common mistakes I see being made by folks who are new to search engine optimization is a lack of focus on attracting deep links. These people will work hard to gain new links to their sites by submitting to directories, joining organizations and filling out profiles on social networks, but they often fail to focus on getting good q Read More

Where did you learn your real life, business, and investing lessons? If you're anything like me then they probably came out of the mistakes you've made. Sure, the times you got everything right taught you something, but our successes also tempt us into static patterns or rigid solutions. Rarely do they lead to the truly profound insights. Read More

Office lighting is also a major user of electrical power and a source of greenhouse emissions. In contrast, natural light is available and cost-effective, leading to “daylighting” which is defined as a building design that makes effective use of outside light in relation to heating, cooling, and lighting, and it also works to improve employee prod Read More

I don't get it. Despite all the training, the free videos, and the countless hours of personal mentoring—the marketers still don't seem to understand. Capture pages aren't a gimicky little thing you just throw into the marketing mix because some guru told you to do it. Lead capture pages have a very distinct and important purpose in web marketing. Read More

From the Page: "The root of the problem is not the media or the creative professionals coming up with slick ads to gain your attention and approval. Competition is the problem. So many people are out there shouting and blasting messages at us that for many consumers, it has outlived its cycle of effectiveness." Read More

Many entrepreneurs ask Guy Kawasaki what is the best way to open a pitch to potential investors. Here he answers that question, but also tells you the ten worst opening lines that you can use. Read More

But what caught my attention, and the reason to my title is the job postings. One of my colleagues at work sent it to me as a joke, but I just found it magnificent. 'Obama for America, Barack Obama's campaign for President, seeks Interactive Marketing managers to work at its Campaign Headquarters in downtown Chicago.' Read More

The Supreme Court on Tuesday adopted a broad reading of two federal civil rights laws to protect employees from retaliation when they complain about discrimination in the workplace. Retaliation complaints are a growing subset of workplace discrimination cases, because it is often easier for employees to demonstrate that they were retaliated aga Read More