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When marketer Tom Fishbourne started drawing cartoons poking fun at senior management, all his marketing friends thought he was committing career suicide. But then, he started seeing executives pop up his distribution list too. Today he has 10,000 subscribers to his weekly cartoon and he landed his recent hot job because of his cartoons, not in sp Read More

Here's an outdoor campaign that broke all the rules in all of the right ways. Read More

Asked if they preferred shopping on the Internet or in brick-and-mortar stores, the largest group of responding US online buyers (38%) said they used both channels about the same amount. Slightly more respondents (31%) to PriceGrabber.com's "Back to School Survey" said they preferred making their purchases online than said they preferred bu Read More

Why do so many companies go to such great lengths to make their website addresses forgettable, unintuitive and confusing? Some ways to stand out that many companies miss. Read More

This landmark case shows you should take equal-access to your website as seriously as you would a doorway in your bricks-and-mortar business. Did you know that more than 10M blind and visually impaired people in the US and 1.3M who are classified as legally blind? That's a lot of customers to exclude. Read More

When you can legally fire employees isn't an easy question to answer. Laws and cases have become increasingly protective of employees. Although the "at will" doctrine is still prevalent in many states (meaning that you can freely fire an employee at any time), there are many exceptions. Plus, employees are increasingly suing managers and compan Read More

In a weak economy, it's especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th Read More

With the cost of gasoline and airfare rising, sales managers need to squeeze every bit of savings out of their travel expenses. At the same time, they must increase sales in a slower economy. This article shows how computerized mapping and GPS helps do both. Read More

Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It's not just a simple email being sent from time to time, but it is an email system that gets definite and posit Read More

Popular entrepreneur, venture capitalist, and blogger, Guy Kawasaki understands business. Guy is a managing director of Garage Technology Ventures, columnist for Entrepreneur Magazine, and author of eight books on innovative business. Here he shares with us a list of the five most important lessons he's learned as an entrepreneur. Read More