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It's no secret that anchor text of your links help increase your prominence in Google's rankings. The simple idea here is that instead of having your links say “click here” or “more info”, you should put your keywords in the the anchor text to increase your relevancy score for those keywords. Read More

Well America has a new President, Barack Obama. Some of Obama's plans for small business include: - Increase the minimum wage and index the rate to inflation so that it goes up every year - Wants to eliminate all capital gains taxes for new business start-ups - Give a $500 credit to business owners to offset the self-employment tax Read More

On Thursdays I usually discuss Google and ways to get your website ranked at the top of the search engine. Today I wanted to change course a little bit and talk about Alexa. If you're not familiar with the company, they've created a ranking system to help display how popular websites are in relation to each other. For example, YoungEntrepreneur Read More

Healy Jones, a Boston VC, shares his thoughts on whether it makes sense to pay for impressions or for conversions. Something to think about in this downturn - better to pay to generate revenue than brand building. Read More

While thinking about the long-term plan for my computer consulting business, I'm constantly struggling between two scenarios: continuing to run my business part-time indefinitely along side my “regular” job working for someone else, or making it my full time gig. Read More

Implementation is a critical part of the SEO process. This is where we actually make the recommended changes to the Web site. It's also where way too many SEO projects go wrong. As much we try to ask all the hard questions before an agreement is signed or a single check is cut, there are some who fail to realize the commitment of time/resources Read More

Feeling Overwhelmed by Social Media and Web 2.0? - Here Are 5 Tips For You Read More

Slate BizBox--corporate brother of The Washington Post--on the Post's breaking news that, scandalously, nearly $6 billion in federal "small business" contracts were awarded to big corporations. Read More

Watch out for a new brand of consumer in 2008: the middle-aged Simplifier. She finds herself surrounded by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more ephem Read More

Yahoo is giving advertisers the ability to target ads by ZIP code rather than just by city and state. The ZIP code targeting feature analyzes a searcher's Internet Protocol (IP) address and manually-input user data, then serves ads based on their location. Read More