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Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level. Read More

Fence sitters can take up inordinate amounts of a salesperson's time and energy, often with little to show for it. But some of the best customers are also slow to decide, especially in the early stages of a business relationship. Use this three-step approach to sort out real opportunities from dead-enders and get the sales process moving — or fig Read More

1 man website Bankaholic.com recently sold for $12.4 Million dollars cash. Here's how Johns Wu (the guy behind the site) did it. Read More

As social media has experienced a meteoric rise, it has given birth to a new form of marketing, social influence marketing, which focuses on engaging consumers on their own terms—what they want, where they want, and in the language and format of their choosing. The question that continues to haunt marketers, though, is what do they want? Read More

You were absolutely sure you had the sale, but it fell through in the end. What happened? Chances are, you didn't pre-close. Read More

Flossie.com, a New Zealand-based, female-centric Web site full of fashion, beauty, sex and dating, entertainment and career tips, recently launched. In an effort to convey the site's abundance of content for women of all ages, Flossie.com launched a campaign on a busy New Zealand street using a vending machine that dispensed living, breathing, Read More

Do you remember your first sale? The first time somebody paid you for your product, service, or information? I sure do, and I bet I'm not alone in getting that giddy feeling when somebody was actually paying me! What a thrill, and my enthusiasm was through the roof. Read More

In July I did a feature on Guy Laliberté (Stick To Your Dream - Guy Laliberté), founder of Cirque Du Soleil. I wanted to expand on that profile today by sharing how Guy compares running business to playing poker (Guy is also a skilled poker player in his free time). Read More

The results are in from our most recent poll! I asked you what the best business advice was that you ever received and you replied in full force! Here are the results below. Thank you everyone for participating and I hope you find kernels of wisdom here that you can apply to your business: Read More

So you've got your business's website finally ready to go, after months and months (perhaps a year or more) of being “in the works”, and now it's time to call up your trusty ol' SEO Master to give the site that extra push as it's being launched. Your SEO optimizes, finds some great partner linkage, delves into keyword lists, and assures you that y Read More