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From early April to mid-May 2014, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad camp Read More

While every step of the hiring process is important, the whole process begins with the ad you put out for your open positions. For this reason, making sure that it is persuasive and clear is an important step when beginning a search for a new employee. Read More

Check out the 7 best applicant tracking apps compared head to head Read More

Brands are still trying to figure out how to use social media to build online exposure. Tips to help you creativity showcase your brand ideals and dramatically boost brand visibility with social media. Read More

Breaking out of the corporate bubble and venturing into the world of entrepreneurdom is a big move. HUGE. You’re taking something you’ve dreamt about for years and turning it into a reality. You’re becoming your own boss. You’re taking matters into your own hands. And while that leap of faith is ab Read More

A look social media role in Search Engine Optimisation (SEO). Plus 2014 best social media practices for SEO. Read More

Using social media to promote one's business can be a stressful and overwhelming experience. The constant pressure of staying on top of one’s niche to provide quality content may lead to a lack of proper physical and mental rest.

The consequences are not fun. Burnout makes life miserable while k Read More

Companies are focusing their marketing efforts on online branding and brand reputation management. Google Brand Impressions is a free tool that allows you to monitor your the identity and activity of brands on internet search. This can be helpful for branding, SEO and reputation management. Read More

If you’re not concerned with protecting your privacy and personal information online, you should be! Monitoring your online identity is increasingly being used to safeguard personal information prevent internet privacy breaches. Read More

I wonder how many people would find success in online marketing if they didn’t come into it with the idea that you could simply put up a website and be able to deposit thousands of dollars in your bank account the next day? Read More