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Topical relevance is a plus (having clusters of information on a topic) however, sometimes there is no way around waiting for certain factors to age and rise above their algorithmic quarantine like repression in the SERPs. Read More

During a recession cutting costs is required, thus probably you will cut back on marketing spending too. Still history has proved that just during these times you have the best opportunity to promote your brand and products. Thus you need to investigate h Read More

A company can create a thread of passion and community where one seemingly does not exist. Fiskars created a community around scrap bookers. Makers Mark created an effective "Ambassador" community for their bourbon whiskey that other liquor companies covet. However, as worthwhile as these communities are, I assert the vast majority of their cust Read More

AppLoop is a great little tool that is currently in beta that will take any RSS feed and turn it into an iPhone Application. Read More

Here's a cool little blogging tool to help spread news of your blog posts from readers to their networks of friends via email, social networks, instant messaging and their blogs - it's called TellaFriend. Read More

How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and cite examples such as time spent on a site or number of comments, or inbound links as ways to track this. Others talk about ad equivalency (ie how much you saved by avoiding paying for advertising to Read More

So self-promotion isn't evil. Just another way to generate business. And it can be fun. Especially if you take an unorthodox slant, as you'll see from the following list. Read More

Implementation is a critical part of the SEO process. This is where we actually make the recommended changes to the Web site. It's also where way too many SEO projects go wrong. As much we try to ask all the hard questions before an agreement is signed or a single check is cut, there are some who fail to realize the commitment of time/resources Read More

Feeling Overwhelmed by Social Media and Web 2.0? - Here Are 5 Tips For You Read More

A lot of business to business email campaigns are well planned with the message being crafted to strike a particular nerve with a targeted decision maker who has a specific role or responsibility which should make them think about a product or service and how it could make things better for their organization. So what many email marketers tend to Read More