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The traditional demographic definition of “youth” is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age. As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for l Read More

The economy pretty much stinks right now, doesn't it? But no matter what the economy is doing on any given day, your small business will not survive if you have more money flowing out of it than you do coming in. You must have a cash flow strategy for your business if you plan on staying in business. Here are some tactics to help you keep yo Read More

Some salespeople and managers think they'll keep clients happy by not ruffling their feathers with uncomfortable questions -- but customers can't solve problems they don't acknowledge. Here's how to show clients the bigger picture by asking them the right kind of probing questions, leading them to a happy new year of booming business. Read More

Should small/local businesses bother with social media? Or is local search where it's at — targeting potential customers in their own cities and towns? The good news is that small business owners don't have to choose one or the other. Listed below are eight sites at the intersection of social media and local search. Read More

While thinking about the long-term plan for my computer consulting business, I'm constantly struggling between two scenarios: continuing to run my business part-time indefinitely along side my “regular” job working for someone else, or making it my full time gig. Read More

First of all, for Joe the Plumber, the tax is on net income and not gross sales. According to a new analysis by the Tax Policy Center, a joint project of the Urban Institute and the Brookings Institution, Democrat Barack Obama and Republican John McCain are both proposing tax plans that would result in cuts for most American families. Obam Read More

Through SEO process, a website is optimised for getting good ranks in most of the search engines, which ultimately boosts up the sales of the site. Search Engine Optimisation can be divided into On page SEO techniques and Off page SEO techniques. On page techniques are used directly on the main site. Read More

Ryan Anderson recently did something remarkable. He wrote a post, but it wasn't just any post to me. He wrote a post a few days after sending me a check for $60, money that was never meant to be paid back. Since the check was unexpected and unnecessary, I donated it in his name to the Arthritis Foundation where it will do the most good. Read More

During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success. Read More

To write article content that increases website traffic, you need to be acutely aware of your target audience. Readers are crunched for time. You need to write an article that captures them, coddles them, then cajoles them to click on your website's URL. Reviewing Internet usage data before you write your article content can give you an advantage Read More