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Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. To begin, not all was doom and gloom during the Great Depression. It was a time when those who knew what they were doing made great economic strides, and the very nature of the Depressi Read More

The Internet. How? By making more information available online, our habits are changing. We're teaching one another new tricks and evolving together. We're sharing more stories by way of social networking. We're learning new ways for doing the same old things. We're willing to be talked into most anything, especially if we read it on the web, i Read More

A growing number of B2B marketers have marketing automation technology to help them track, score and connect better than ever with their lead database. Discovering who your hottest prospects are and getting them to sales at exactly the right moment is becoming easier. Read More

Tip, Blogging, Rhythm, Blogger, Reader, Consistency Read More

So if you haven't jumped on the social networking bandwagon yet, here are the FIVE simple steps you need to follow to get started. Read More

A conversation is a dialogue that occurs between two or more people, it involves the continuous flow of information from party A to party B and vice versa. As a company executive, leader, blogger, etc. it is part of your responsibility to make sure that these conversations don't turn into broadcasts. What do I mean by broadcasts? Read More

One of the simplest ways to grow your blog's readership is to leverage other places that you have an online presence. Read More

After the marketing-to-sales process is complete, the two should get together and conduct a debrief about the experience. Whether you won or lost the deal, there is a wealth of information to evaluate for competitive insights that can improve future emarketing efforts. Read More

In The Disconnect in PPC vs. SEO Spending, Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?" Read More

As everyone talks about how the recession may change their business, one industry that will likely feel the effects severely is travel. More specifically, leisure travel as people put off that next vacation, or choose to stick close to home rather than heading to more exotic destinations. You might think there's not much any one property or desti Read More