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Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Marketing & PR”. TopRank CEO Lee Odden posted a short write Read More

The point being that sending email that lacks relevance is a waste of your time and it can do more harm, than good. By blasting out messages to people who could care less, especially when you really miss the mark, you chance your potential buyers thinking your company is clueless and doesn't care about them. Read More

In the absence of giving your employees information about the company's condition, their imaginations will kick in -- guaranteed. So nip rumors in the bud and talk with your employees -- here are 5 tips for how to do that. Read More

Let's say you've gotten the approval to get your company involved in social media marketing and are ready to launch your efforts. How will you define success? Read More

Face it. There are few things as intimidating as the blinding white of a blank page. It makes no ... Read More

From Angels to Microlenders, here are seven ways to secure that all-important loan without going to a bank. Read More

This strategy --- of empathizing with the role of another professional, however lower down in the hierarchy --- costs very little but gets you rich returns. Read More

In my estimation, not entirely. In fact, I'm not a big fan of blanket generalizations of any kind. I spent over a decade in both corporate and non-profit marketing, and I've worked with my share of agencies (good and bad). So let me explain what I think a Good Agency of any stripe - PR, marketing, web, and yes, social media - can do for a company. Read More

We're all pretty familiar with the well reported search landscape of the US/UK. But, in other parts of the world, the search engine landscape is very different. In this article, I'll focus on China, Japan and Russia. The goal of this article is to present PPC opportunities in counties that are not Google-centric and provide numbers associated with Read More

I keep getting email from people who want to get new businesses off the ground, but don't know where to start. They're overwhelmed, confused, and in a lot of cases ... Read More