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Wandering the floors of IAB Forum Milan which held its 6th edition expo November 5th and 6th, I couldn't help but realize the number of interactive agencies who at their stands were blatantly promoting and singling out one very important service: Online Reputation Management- the monitoring of conversations that revolve around your brand, promotin Read More

Pricing, the all important business decision that can make or break you. Determining how to price your products and services deserves more than a little bit of your attention, but the good news is it doesn't have to be as difficult... Read More

A few years ago, I did some consulting for a business owner. We were throwing around some ideas for PR and word of mouth marketing. (I didn't end up working with him, for a variety of reasons.) He was dead sure he was creating the next Amazon. He'd built his product from scratch. He had some experience in the same business as his customers, and he Read More

Creating a duplicate title tag is one of the most common mistakes in SEO work. The title tag is the words or phrases, which appear at the top of the browser when the page is displayed and is what the search engines display for the first line of the site link in their results. Search engines give a lot of importance to the title tags. When more tha Read More

Links come in many shapes and sizes, internal, one way, reciprocal, editorial or contextual, etc. Not that we are laying claim to specifics here, however, based on trial, error and observation, here are a few factors to consider when building links. Read More

When we attempt to rank a website within a major search engine, be it Google, Yahoo, MSN or any other, there are a number of search engine optimization techniques that we can use in order to ensure that our website gets the best ranking it possibly can. Read More

Are we having fun yet? I won't bore you with the usual discussion about the grim state of today's business economy. You've heard enough of it from politicians and pundits alike. But what I will tell you is that if you hope to survive, and yes, even thrive in dicey times you've got to play it smarter than ever before. Read More

One of the most important tenets of link building is establishing the authority of your site through content and tools. One outstanding example of this is Citizen Sports Network. The company originally started by operating a site known as PROTRADE. Read More

In this video, Kenneth unveils his simple formula for a winning marketing angle. It's powerful, yet nothing complicated. The key to a winning sales angle is dominant emotion. Watch the video below to learn how to: 1. find your prospect's dominant emotion and 2. incorporate it into your marketing. Read More

There are lots of reasons websites tank. Typical non-performance issues include poor layout, disastrous design, ho-hum content, missing meta data and inbound links, confusing navigation, buried info (too many clicks required to find what the browser is looking for), Las Vegas theatrics (think way too much Flash), etc. Read More