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Lot's of people get into franchises of their own. Here are what I found to be the Top 5 reasons they do... Read More

How to network and grab the attention of new clients from the comfort of your home office. Read More

Interesting look at key ways Gen X and Gen Y moms are different (especially in terms of buying habits and Internet usage!) Read More

Internet entrepreneur and business adviser Guy Kingston talks engagingly and frankly about his journey to entrepreneurship, his time in Russia and his current passion for passing on his knowledge and wisdom Read More

More than a billion dollars spent, two 'products' that have very different features, and yet, when people look back at the election they will remember mavericky winking. You can say that's trivial. I'll say that it's human nature. Your product doesn't have features that are more important than the 'features' being discussed in this electio Read More

To get started, you'll need to identify keywords that are important for tracking your industry, key trends or issues, the competition, your company and product brand names, as well as company spokespersons' names. Once you've come up with a manageable list, configure the following tools to scan and collect that data. Read More

Social media is about engaging in conversations with decision makers and influencers directly via the Internet. It's about community and collaboration. And, with the changing media landscape, there are a lot of ways to engage in those conversations — from blogs to podcasts to social networks— the list goes on and on. Read More

If you're promoting on Digg, you're losing your blog money. The web is crowded, attention spread thin. It may not cost you a $70,000 full page print ad, but building a following requires patience and passion. It's almost 2009, and the social media personal brand isn't an early adopters' secret anymore. Promoting your blog can be free, but not cost Read More

British Airways and Virgin Atlantic recently experienced first-hand the impact social media can have on their brand perception, when disgruntled employees from each company separately posted complaints on Facebook. What's worse, it appears that some of these employees were posting while at work. Actually, that's not too surprising, considering t Read More

One way to build awareness, brand, credibility and buzz about your blog is to appear in mainstream media (read more about the Benefits of being featured in Mainstream Media). A lot has been written about how to get your blog featured on other blogs - but how do you get press coverage whether it be TV, Radio, newspapers or magazines? Read More