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I think these are great strategies for those who are starting a business while still working full-time at a “day job” or for high school and college students looking to make some extra cash by moonlighting as their own neighborhood's computer guy. Read More

Don't waste your time or money by searching for home runs. Use the right business metrics to focus your efforts on your business' singles and doubles — this will inevitably improve your odds of knocking one out of the park. Read More

An Op-Ed on area businesses leveraging local academic institutions to keep New England competitive in the new media space. It can be applied to any locale. Read More

Creating a customer signature experience isn't about your product or service touchpoint, it's about how your make your customers feel about themselves. Read More

The Red Velvet Rope Policy demands tough decisions about customers, but it can also create more customer value and satisfaction, and build a foundation of more loyal and profitable customers. Read More

An update on how the government may encourage bank-recipients of government capital to lend the money out, and how this will affect small businesses. Read More

Some bosses, it turns out, aren't very good at communicating. And that is leading to a breakdown in employee morale at a time of economic uncertainty and fear, according to a new survey by Menlo Park, Calif.-based Accountemps. A lack of open, honest communication was cited as having the most negative impact on employee morale, by more than Read More

When the economy seems unstable, businesspeople can feel shaky. Hysteria sets in, sending sales people, managers and CEOs running for cover, making panic moves that cause more problems than they solve. Avoid making costly mistakes by learning how to implement the top 10 tips to stay in control when your market feels out of control. Read More

Because customers often use price as the dominant factor in a sales negotiation, sales pros need to demonstrate that sometimes the higher price is actually a better solution — a higher value. Here's how asking the right questions and utilizing value-added selling techniques can help salespeople satisfy their customers without getting themselves c Read More

If you're having trouble getting your business off the ground, allow yourself to be as changeable as a chameleon, willing to try putting a new spin on what you have to offer. Here's how to pinpoint and capitalize on what your customers really want, adapting your approach accordingly. Read More