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The idea is not new that small companies are more nimble and can move quicker than big companies in just about every operational area: bringing new products or services to market, recruiting and hiring, and of course, marketing. Read More

Naturally, this has led many individuals, sites and businesses seeking higher rankings to employee tactics that are plausibly removed from the direct exchange of capital for links, and while link brokers and link sales still thrive, they do so in an ever-increasingly paranoid & underground realm so as not to risk discovery and devaluation. In this Read More

The "lead" refers to the most important point of an article or a piece of marketing copy. In most cases, it's the main idea that leads off the article, so it's the first thing the user sees. "Burying the lead" means that articles or copy aren't presenting the lead front and center. It's something that many new journalists do with a news st Read More

It turns out that crocodiles are exceptionally good at surviving unimaginable awfulness. So can a tough, formidable lizard teach you something about making it when things get really, really bad? Maybe. Read More

However, what we CAN control are the events that lead up to and follow that sudden spark. Creativity isn't just a moment. It's a process. And despite what you might think, the process isn't disorganized at all. In fact, it follows definite steps that you can apply to your everyday work to help free your mind and unleash your creative powers. Read More

The one trend we have been following consistently in business to buiness marketing technology is how it's moving towards being able to identify prospects for your business even before you have spoken to them. Right from lead data capturing, lead nurturing to lead qualification, technology has been evolving to help automate the demand generation pr Read More

Suppose everything you thought you knew about newsletters was DEAD WRONG? Here are 7 proven tips to create a marketing customer newsletter that is a profit-producing, client-retention, referral generating tool that really works. Read More

Let the Motrin ad backlash be a lesson to those who think 'viral' is always a good thing. Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad vers Read More

Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the 'unused' keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign. Read More

What makes one business checking account stand out from the others? Here are 7 things to look for...along with my pick. Read More