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Small businesses are notoriously lax about their collections processes. Many worry about imposing strict payment policies or chasing deadbeat customers for fear they'll lose potential business. What's more, collecting money generally isn't too problematic when times are good. But when the economy is bad, businesses that aren't savvy and ag Read More

Whether you are a search engine optimiser, a web master or you simply want to know how search engines work, you need to know about Google page rank. This article explains how Google determines trusted sites and elaborates on some of the factors in detail including the PageRank algorithm. Read More

Fitch Ratings is calling for the weakest holiday season in the past twenty years for retailers. For 2009, Fitch expects that these trends will continue as consumers curtail discretionary spending and look to maximize value. Emphasizing value is the key that I would take away from any of this. It's time to make customers understand what valu Read More

The Yahoo! Green study found that more than three-quarters (77%) of consumers consider themselves to be greenies and just over half (57%) have made green purchases in the past six months. But, that is not to say that all green consumers react the same way to ads which may create a quagmire for marketers. Here are a few tips. Read More

It takes three times more effort to get business from a new customer than from an existing customer, yet we're all obsessed with pursuing the next deal. Read More

For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips: Read More

How people build their business with little money and a lot of tenacity. Read More

The majority of buyers said their cycle's duration was 6 months, or longer. The problem is that most marketers stop and start their marketing campaigns in less than 6 month increments. When they stop and start, they forfeit the continuity, consistency and engagement they've built up to that point and start over with a new campaign. Read More

With revenue slumping for many companies due to the economic downturn, many marketing and sales executives are realizing taking steps to avoid being too slow to respond to the interest of a prospective buyer. The traditional industry guidelines have suggested 24 to 48 hours was an acceptable response time for web leads, but many companies are now Read More

Listening is my first move in starting to understand social media. That means this: go and read the blogs that are out there. Read from different genres. Go visit Twitter.com and more importantly search.twitter.com, and see what people are saying. Read comments on people's blogs and see which ones seem to get any response. Search using Google and Read More