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Customer feedback in the consumer marketing world has become an art form. Comparatively, B2B companies seem to lag far behind in having clear, sustainable ways to collect feedback, as well as having formal business process to make sure collected feedback is actionable. Read More

ONE OF EMAIL'S STRENGTHS IS how well it continues to adapt to all the shifts and changes that constantly reshape the marketing landscape. However, those adaptations have implications that affect the way you use email to market today and in the near future. While as many as a dozen trends might affect email marketing today, Read More

Yesterday, my friend Jim Lenahan from Gannett dragged me and John Stone into the Gannett headquarters in McLean, Virginia to talk to their superstars about a software project we want to do with them. From the moment we got there, however, I found myself awash in pointers that indicate that Gannett is still making strides to innovate, carrying on a Read More

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area. But to tell you the truth, you can essentially get i Read More

Usability (as well as accessibility) is a too broad topic to be discussed in one post of course. Besides, I am no professional web designer or usability professional to offer any expert advice on that. Still I've come across a couple of fun and useful tools that should be shared at SEJ: Read More

After getting smashed on the rocks quite a few times, I have learned to use a much more solid approach. Here are a few of the huge weaknesses the were eventually exposed in my old methods: Read More

Email Marketing works well in the world of franchising Read More

Some GREEN Franchise updates... Read More

So the first thing these business owners do is cut their marketing and advertising budgets. That's usually the worse thing they can do, but in this case, the traditional marketing methods are not bringing in as much business as before, and there's no way to measure what's actually working. Read More

Many people believe money is extremely important. When truthfully its not Read More