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Like a marriage, a business relationship is always two-sided. Ever faced a situation where you thought your relationship with a customer was still going strong, only to find she's got her eye on a rival vendor? This article stresses the importance of salespeople nurturing existing customer relationships and asking questions that get to the heart Read More

We spend a lot of money on business development. We spring an average of $2,000 per person to send folks to conferences and trade shows in pursuit of the almighty warm lead. We golf with our clients, with our clients friends. We buy cocktails, break bread together, all in the name of establishing favorable connections on a personal level. We hope Read More

Google has decided that it will no longer prohibit businesses bidding for keyword searches of trade marks owned by competitors. In effect, a Google search against a household name may result in a rival business topping the results. Trade mark owners, therefore, will have to outbid competitors if they want their ads to be at the top of the search Read More

The economic tide continues to deliver plenty of ebb with very little flow. The impact of decreased spending and tanking consumer confidence is being felt by companies across the board. Often, none feel it more strongly than the marketers within those businesses. Read More

So what is 2009 going to bring? With a new administration on the way in Washington, a lot of people are wondering. And, specifically, around here we've been pondering what this could mean for wage and hour / time and attendance issues. Read More

Business buyers often aren't spending their own money. That's good and bad. Good because they're more open to big-ticket purchases. Bad because they usually have to get approval from others. In fact, you must sometimes talk to many layers of a company before making a sale - decision makers, buyers, and end users. All of which means you have to pro Read More

Visit any number of websites on a given day, and you'll encounter advertising portals that are way off the mark. The content is poorly written or disorganized, the menu options are confusing, the navigation sloppy. Read More

1 man website Bankaholic.com recently sold for $12.4 Million dollars cash. Here's how Johns Wu (the guy behind the site) did it. Read More

As social media has experienced a meteoric rise, it has given birth to a new form of marketing, social influence marketing, which focuses on engaging consumers on their own terms—what they want, where they want, and in the language and format of their choosing. The question that continues to haunt marketers, though, is what do they want? Read More

Most SEO campaigns fall flat on their faces and totally fail to achieve the objectives they were set out to accomplish. Here are the three most common reasons for failure. By studying and understanding them a webmaster can start their next SEO campaign with better odds because they already understand some of the things that commonly tend to go wro Read More