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If there has ever been anyone who had something brilliant to say about almost everything, it would be Mark Twain. And there's no doubt in my mind that he would make an excellent blogger. Read More

The key to properly applying this model to landing pages is to make sure that there's continuity and flow to support a visitor's progression through each of the steps. None of the steps can be skipped, and all of them must happen in sequence. That's not to say that equal emphasis should be placed on each within your landing page, or that visito Read More

I know what you're doing right now. You're making that face and muttering, Ugh, crap, business plan. Can't I just stab my eye with a fork and we'll call it good? Read More

As more and more marketers and salespeople grapple with how to segment their leads and personalize their messaging, the question of demographics is asked. If you've created an emarketing campaign lately, you've likely been asked, what's the customer profile you're targeting? Read More

First, we should take a moment to appreciate that people like Pepsi are putting themselves out there for commentary. I'm sure they won't be thrilled to see that lots of people complaining about the design, but maybe they should be. Because at least in this medium, we've captured it. People can see it, turn it over in their heads, pass it around th Read More

Check out How to Get More Bookmarks and Better Links over at Garrett's place and start creating some remarkable bookmarkable content. Read More

Writing a great blog post is a lot of work. There's the planning, the headline, the writing, the rewriting, the rewriting, the rewriting. As the cliché goes, a picture is worth a thousand words. So why not let your images do some of that writing for you? Read More

We continue our series of weekly SEO basics questions and answer today with a question that acknowledges the value of approaching search engine optimization holistically, but indicates a desire to keep things simple and focus on the basics. Read More

Topic research is probably the most time-consuming part of the whole publishing act, for the dedicated blogger. Here's a collection of research tips to help you. Read More

More than half the battle of creating compelling content and copy is solid structure. Disorganized writing inhibits understanding, and without understanding, you're not going to get a warm reception when you ask for action. Read More