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Barack Obama unveiled a tax credit to encourage small firms to buy health insurance for employees. The proposal, elaborated in a conference call with reporters by the campaign's Economic Policy Adviser, Jason Furman, would provide small firms with a 50% tax credit against the cost of employee premiums. To receive it, a company would have to Read More

When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers. I see what pops, and what lays an egg. Here are best practices gleaned after watching this marke Read More

In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite cl Read More

It isn't often that we see a real, tangible result from the assorted bureaucrats, technocrats, plutocrats and republicrats that scurry around the halls of government. That probably explains why the various branches of the U.S. government get such low confidence ratings while the military, which thrives on concrete results, is at the top of the rec Read More

The title says it all. The post shows you what resources to use to measure what metrics with your startup social media campaign. And then all the resources are...free. Read More

Michael draws out five leadership lessons and brings attention to a particularly interesting point with this one: "All of us would do well to reflect on how receptive we are to the suggestions and opinions of others and alternate points of view. Leaders need to question their willingness to hear certain voices and not others. They need to make a Read More

The reason meetings are such a continual waste of time and energy is simple: pervasive distrust. And there's also a simple way to prove to your people who much you trust them. Read More

Steve Roesler offers five practical tips for finding out how you're doin'. My favorite is number four: “Your best relationships are with people who say 'no' to you. This isn't about someone refusing to give you feedback. It's about the paradoxical dynamic that surrounds difficult news. It takes a high level of trust to say 'no' to someone. As a re Read More

I can't resist another reference to the Trust Equation as a way of introducing Cordell Parvin's Choose Words Carefully. Looking at the components of the Trust Equation (Credibility + Reliability + Intimacy) / Self-Orientation), trust is built largely through words. What about actions, you say? Absolutely! That's how Reliability is created — when a Read More

Elizabeth Cook points to punctuality as a way to demonstrate consistency. Elizabeth describes punctuality as good business: "It shows you respect others' time, as well as your own." She offers some practical advice for what does and doesn't constitute a good excuse for being late. This post is a good reminder that sometimes the best Trusted Ad Read More