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A simple but effective way to discover the needs of your employees and customers. Patrick Schaber of The Lonely Marketer shares how a friend is using two chairs and a sign to find out what their employees are thinking. I'm putting this under the category of management, but it fits just was well in marketing. Read More

Marketing today is like a spectacular fireworks display. Short-lived and breathtaking. Unforgettably forgettable. All our efforts seem to be front-loaded into launching with a bang. The fireworks are mesmerizing. The sky is filled with brilliant colors, flashes of light and accompanying music to boot. A hypnotized mob "oohs" and "aahs" with ap Read More

A Senate leader grilled Bush administration officials about when, if ever, they would implement a new law aimed at increasing business assistance for veterans and reservists.

Kerry asked Small Business Administration chief Steven Preston about plans to implement a new law, signed in mid-February, that tries to help small businesses owned by vet Read More

As the knock-on effects of the credit crunch begin to bite in the small business world, this article examines complementary diversification as a method for spreading your risk across other product/service lines. Read More

Any small business with a web-site or blog should heed these words.

Getting traffic if you are lazy is easily achieved. If they'd added "...for Lazy People AND IDIOTS" then it would apply to me because I'm a bit slow when it comes to marketing online and attracting traffic.

And too easily put off by anything which is complicated. Which Read More

Small business simply hasn't caught on to blogs. I checked - and none out of 70 of my small business clients had one (and I'm not a blog service peddler by the way!). And I think awareness of the benefits is being hampered by jargon and lack of guidance on blogs themselves. It's a closed shop for the unaware - even when they accidentally arrive Read More

Lawmakers in Washington have dithered and debated while the health insurance crisis has grown increasingly worse. At last count, skyrocketing costs have forced 47 million Americans to forego insurance and put their health at risk. The majority of those work in small businesses. At the state level, however, a number of progressive governors, have ta Read More

If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront. Sam's Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses l Read More

One way to build trust is through something right under your nose, and I mean that literally—your corporate logo. Used on a Web site, a company's logo can increase (or decrease) conversion rates at first glance. Read More

Here's a quick practical guide to exploring your competitor's link building techniques. This research should be both helpful for your overall competitive research and for defining your own first-stage SEO techniques. Read More