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Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable. Read More

Sometimes it seems like giving consumers choices is what marketing is all about. It's part of why manufacturers and service providers put so much information online for consumers. Yet researchers at the University of Iowa recently found that people who have only a little information about a product are happier with that product than people who ha Read More

What's the most important role for senior partners: worker bee or queen bee? Stewart Weltman makes the case that the unpopular answer here is the one that will make your clients happiest and boost your firm's bottom line. Read More

Cost-per-lead measurements are irrelevant unless we can answer another fundamental question first, “What is our rate of lead acceptance (a.k.a. sales pursuit) into the sales pipeline” and then “What is the cost per opportunity?” Read More

My business needs money, should I get it from my home equity line if credit? Read More

The federal government's in-house advocate for small businesses released a list of 10 regulations that agencies should review, including simplifying the home office business deduction. This regulatory change would benefit millions of home-based businesses, many of which now don't take the deduction because of its complexity and the fear it would Read More

Get the inside scoop from Guy Kawasaki of Garage Ventures & Truemors on Club E Network's new original series, "CLUB PROS", as Guy tells us what not to do when pitching a venture capitalist. Read More

A new JupiterResearch and PayPal study revealed that consumers value payment security and payment choice more than rewards when making purchases online. According to the research, when consumers are confronted with two merchants who offer the same product at the same price, the two most influential factors when choosing where to buy are payment s Read More

From the page "Chuck clearly understands his readers and what they want to know. His blog— and this eNewsletter—are valuable and powerful because he really knows what he's talking about. We trust what he says and we're likely to accept his recommendations about products and services—even when they are his own. That is, because we trust what he s Read More

Lessons from Julie Clark founder of Baby Einstein and her lessons for success. Read More