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From the page: "I came across a table in which direct marketers ranked which tactics generated the strongest ROI for customer acquisition. 34% of the respondents said direct mail gave them the strongest ROI. In comparison, only 8% picked search engine marketing -- and only 6% chose advertising on web sites." Read More

We live in a world where we don't get unless we ask. We're stuck with the same cell phone plan even though every provider is in a constant state of promotion. Our auto insurance is still priced high even though another company is always offering a deal. And credit cards, well, you know you can switch and get a lower interest rate any time.
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Finding evidence of fraud in a business doesn't always take the skills of super-sleuth. Sometimes there are simple giveaways that point to things being out of the ordinary. Let me demonstrate— Read More

A new study shows that Mac users feel superior to those who use a PC in just about everything. Their purchases, preferences and habits are different, too. Read More

In a new working paper called “Do Small Businesses Create Jobs? New Evidence from the National Establishment Time Series,” the economists David Neumark, Brandon Wall, and Junfu Zhang examine the National Establishment Time Series and conclude that small businesses create more jobs, on net, than larger ones. The earlier literature on this subject h Read More

More women sign on to launch their own businesses each year, and though their businesses are just like male-owned businesses, attracting successful businesswomen is not the same as targeting successful businessmen. A recent report from the Center for Women's Business Research indicates that women and technology goes hand in hand, a plus for onlin Read More

Here's a collection of online marketing tips from the experts. Lee Odden of TopRank Blog, interviewed a sample of search marketing experts that are featured in a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus." The list of internet marketing experts interviewed for the book include Joan Holman, Greg H Read More

Snocap CEO Rusty Rueff gives an inspiring talk about why entrepreneurs have to do what they do. Read More

Microsoft this week unveiled Microsoft Online Services for companies of all sizes. Previously, and somewhat incongruously, MOS had been available only to companies with 5,000 employees or more. Now, it's out there for the audience that seems most likely to crave it, SMBs.

MOS consists mostly of hosted versions of Exchange and SharePoint serve Read More

U.S. workers are silently suffering from a dramatic lack of sleep, costing companies billions of dollars in lost productivity. Nearly three in 10 workers have become very sleepy, or even fallen asleep, at work in the past month, according to a first-ever study on sleep and the workplace by the non-profit National Sleep Foundation. Read More