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General Electric recently surprised me with their selfless gesture. Now I'm blogging about what small businesses can learn from this generosity (and how this can help them grow). Read More

Marketing and psychology really do go hand in hand, don't you think? Check out this marketing inspiration and learn how to transform your strategy to meet the psychological needs of your audience. Read More

Are you worried about how the new Google secure search will impact your content marketing and online business? You shouldn't be. In fact, it can actually help make you stronger than you were before! Read More

During the last years, content marketing has become the way to go in order to increase your business audience.

The idea is to communicate with your users and inspire trust and confidence, by focusing not to sell your product or service, but instead on delivering real and useful information.

L Read More

Building a brand people can trust is hard work - especially for online businesses. This post describes how I learned a lesson from a local gym about how to build a business based on trust. Read More

Do any of these top content marketing challenges sound familiar? If so, you're not alone. Find out the top struggles of B2B content marketers today. Read More

Need a little help getting through the rest of your workweek? Here's a compilation of some list posts that may give you the inspiration to get there. Read More

Innovative marketing campaigns may not always be easy to come across, but when you do, there is a good lesson to be learned. This post talks about what you can learn from past innovative marketing campaigns to amp up your creativity in marketing. Read More

In today’s economic climate, many new parents are facing a tough decision when it comes to balancing their career with childcare. With many dealing with more budget constraints than ever, it’s becoming less realistic for new parents to give up work to look after their children. Find out how a new t Read More

Have you ever been afraid to narrow your target market? I know I have. Here's why you should push past that fear and do it anyway. Read More