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Color, psychopaths and other website essentials are the theme in this week's Savvy Copywriter hump day inspiration post! Check it out and let me know what other links, posts or ideas you'd like to add to this. Read More

I think these are the most important things small businesses should highlight on their websites. What do you think -- did I miss anything? Read More

In this infograph from whoishostingthis.com, we will explore the darker side of our nature, and how social media may seemingly be reinforcing those psychopathic tendencies, including four key traits. Read More

Even though I’d planned to stay at home while my children were young, being forced to stay home and knowing I would likely never be able to have an outside job felt stifling, like a prison. A comfortable prison, but a prison nonetheless. Read More

Knowing when to make the switch from a home office to an actual office can be tough. Here are a few tips to help you weigh the pros and cons and find the right solution for you. Read More

A few months ago I wrote about this elsewhere, but it's so fascinating I wanted to share it with you. Most of us are aware of how powerful color can be-but few of us are probably aware that the color of the container where food and drink are served can enhance some attributes, like taste and aroma. Read More

Not sure if you are using social media as effectively as you could be? Want to get started on social media for your business? This post helps you learn how to use these powerful platforms to develop your brand.
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I recently happened upon an article in Forbes about business coach and social media rockstar Sandi Krakowski. She has over 125,000 followers on Facebook alone as of this writing and probably adds somewhere around 10,000 more a month. No, I’m not making this up, in fact – after I read the article, I Read More

Ever wonder what it takes to write like a copywriter? This post shares a glimpse into the life of a copywriter. Learn how marketing writers get the job done day after day. Read More

The internet is becoming increasingly visual. Now, more and more business use images, or memes to help them go viral and give their audience fun content to share with their friends. This post explains how memes can help your small business go viral. Read More