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Small-business owners often can gain an edge on larger competitors with cost-efficient and creative marketing strategies. Call it guerrilla marketing -- achieving conventional goals with unconventional methods.

The free social-media site Twitter has become one of the most popular weapons in the Read More

Sales is a blood sport. It is a zero sum game. Because this is true, it is easy to lose sight of your one true strategic objective in sales. Read More

The only cancer that is spreads by contact is negativity. Negativity is a communicable disease. Here are three ways you can protect yourself. Read More

Time management is somewhat of an analog concept, and therefore not very effective in a digital age of selling. What your really want to do is manage your activities in the time allocated to them: that enables Execution. Read More

If you despise your company while professing that other’s should love your company and select it above all others, your sales results will reflect your detestation. Read More

Product is important, product knowledge is important, but neither is as important as the ability to sell if your are looking for consistent results. I would much rather have someone who can sell and teach him about product, than having a product expert with the hope of teaching them to sell. Read More

Your company's website should be making you money. If your website is a cost centre in your business. If it sucks time and money and it doesn't create profit, then there is something wrong. Read More

Attitude is key to execution it permeates every aspect of the approach and actions taken during the sale. While it may seem like an intangible, it is very much something the individuals can control, and manage. Read More

One of the core differences between guerrilla
social media marketers and other marketers is how
they measure success. When asked about return-on-
investment (ROI) from social media marketing, many
will claim it’s impossible to truly measure. Some will
say that it’s all about community and sugg Read More

Paul McCord presents a practical step by step guide to busting your sales slump. The great thing about the book is not only the clear direction given for each step, but that you don't have to be in a slump to benefit from the book. Read More