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As social networks like Facebook, Twitter and LinkedIn become the daily haunts of millions of consumers; businesses are increasingly advertising on them to target audiences with specific demographics, social connections, interests and habits. Read More

As consumers use different channels to shop, retailers involve social media and mobile along with traditional media channels to reach out and incentivize holiday shoppers. Read More

Many think “Big Data” is useful or accessible only to large businesses and multinational conglomerates. In reality, it is a relative term and can be valuable to small businesses ranging from mom-and-pop shops to start-ups to local entrepreneurs. We share examples of how small businesses can use big Read More

As 2013 comes to an end, marketers are thinking about trends and strategies that have made an impact and show potential for the coming year. We followed some global marketing gurus online to get insights on the approaches that are going to be important in 2014. Read More

These days, business leaders are going beyond building revenue and profits to also contribute to social causes. Impact investing and double bottom lines are emerging terms related to companies having measurable social and environmental impact in their communities. Read More

It takes time and effort to come up with ideas for business blog posts and it is even more difficult when you have so many other marketing tasks to tackle. But if you use those daily activities as inspiration for blog posts, you can have a steady stream of new topics every week. Read More

As people prepare to celebrate Halloween, businesses brace for one of the biggest retail events of the year that generates nearly $7 billion in revenue, according to the National Retail Federation (NRF). Here are 6 tips on how you can inspire people to shop during Halloween. Read More

In this connected world, you need to create profiles on popular that attract your target audiences, engage them, track their activities and entice them to come back to your brand frequently. Apps help you create the perfect brand pull and help you engage with your prospects better. Read More

Events are a great vehicle to drive leads, build brand awareness and establish thought leadership. Here are some smart and inexpensive ways to use various media channels to market your events. Read More

Agility is the ability to be responsive and adaptive. Agile marketing consists of strategic steps that improve the speed, predictability, transparency and adaptability of external and internal changes which affect the marketing function. Read More