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The fact that many small- to medium-sized businesses (SMBs) have yet to take advantage of the mobile commerce trend suggests you should get started to stay ahead of your competition. Here are seven tips that could help you make the leap into the mobile retail. Read More

Many small- to medium-sized businesses use Google Analytics to track how their website performs and understand how visitors interact with various pages of content. Here are the five metrics you need most to understand and improve your website design and content so you get better interaction and hig Read More

As #Facebook introduces #hashtags to amplify your social media campaigns, how does it affect your marketing efforts? Most importantly, how can you use this change to enhance your company’s online presence? Here are some tips to apply to your Facebook marketing strategy. Read More

One of the most cost-effective and targeted advertising media for small- to medium- sized businesses (SMBs) is Google AdWords. As a result, it has become vital for SMBs to know the benefits and how AdWords works to get the best returns. Here are seven simple tactics for SMBs to refine their campaig Read More

What is brand? Why do some brands resonate with us? How do we form perceptions about some brands being better than others without having tried the products or services of either? As marketers, we work to achieve brand images that inspire the thoughts, emotions and actions of our target customers. L Read More

Google+ has become an essential tool for high search ranking and networking because it offers businesses a way to show up in the search results of potential customers by using the power of their networks.

It provides a social base with circles, new communities and video hangouts. How c Read More

Consumers today use a combination of phones, tablets, computers and TVs to check out deals, compare competing offers and get reviews from family and friends. One of the challenges marketers face is to harness the power of these devices used together—in combination and plan a messaging strategy to Read More

We all have our eye on the prize: increased sales and revenue. But before we can close deals, we have to acquire leads and follow up with them over time in an appropriate way to ensure that they convert. Lead nurturing is a critical stage in the sales funnel that keeps contacts interested and engag Read More

When designing advertising campaigns, we often look for hooks that will attract our target audiences and drive home our messages. But today, consumers are inundated with the constant noise of commercial messages. As a result, they start filtering information by ignoring anything ordinary or unremar Read More

Events and conferences are one of the best marketing and networking tools for companies operating in the B2B segment because they can help companies find potential new customers and build relationships with existing ones. With online marketing, we can share information more quickly and have deeper Read More