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For many small businesses, the fall season is critical for driving demand among customers for the holiday season. This means special attention to the marketing strategy is needed to ensure minimal stress and maximum visibility and sales. Read More

The longer people have been on e-mail lists, the less likely they are to open the e-mails they receive from you, mainly due to boredom. That’s why you need to bring in fresh designs, provoke different thoughts and perspectives, and try new approaches to keep interest levels high. But is that an eas Read More

The goal of business-to-business (B2B) advertisers is to run targeted marketing campaigns that help them reach decision makers at a minimum cost to convert. Programmatic advertising is an automated way of buying and selling digital ads by defining parameters such as price and network reach through Read More

“In god we trust, all others must bring data.” This quote by W. Edwards Deming sums up the focus information businesses will need in the future. Newspapers collect large volumes of data during long relationships with readers. These relationships are their biggest assets and can become their biggest Read More

Most sales pros know it is easier to sell to customers when they have established a good rapport. And there’s no better way to break the ice than to make people smile or laugh. They let down their guard and become much more open. humor (pic final)This not only works in sales, but in marketing as we Read More

Brands are investing more on mobile to reach their customers, especially younger demographics but this is a different world than the web, requiring different methodology and metrics. Mobile offers targeted reach, but it is essential to track performance and optimize campaigns for the best returns. Read More

The lines are blurring between virtual stores and brick and mortar ‪retailers‬ as more e-tailers transition to the physical world to give customers the ability to touch, taste and try before actually buying goods. At the same time, many physical stores are expanding their reach and offering another Read More

As numerous studies show that it takes more money to acquire a new customer than it does to retain a current client, customer retention becomes vital for the success and sustenance of any business. Here are seven tips for small businesses to identify, engage and retain valuable customers. Read More

Businesses build and customize their social media profiles to stand out and attract “key decision makers” and “influencers”. Here are some examples how you can keep your social media profile fresh, leverage the latest platform designs and support larger brand objectives. Read More

When July rolls around, advertisers both large and small start preparing for the second biggest shopping period of the year. As parents gather their ever-expanding shopping lists and kids look forward to updating their wardrobes for the approaching session, this is a perfect opportunity for markete Read More