Now that we're in the new era of consumer control, it's a good time to rekindle discussion of the role of emotion in marketing. Dan Hill, president of Sensory Logic, a Minneapolis-based research consultancy specializing in sensory-emotive strategies, just published a new book, "Emotionomics: Winning Hearts and Minds."
Feelings matter, Hill
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LeeAdams voted on the following stories on BizSugar
Emotionomics, Anyone?
Posted by Becky under MarketingFrom http://www.clickz.com 6005 days ago
Made Hot by: on November 21, 2007 1:08 am
Management Techniques for Bringing Out the Best in Generation Y
Posted by Becky under ManagementFrom http://www.cio.com 6006 days ago
Made Hot by: on November 18, 2007 7:13 pm
There's been a lot of talk recently about Generation Y. Its members, born between 1982 and 2005, are known for their sense of entitlement, outspokenness, inability to take criticism, and technological sophistication. Fortune deemed Generation Y in its May 28, 2007, issue the most high-maintenance, yet potentially most high-performing generation i
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10 Ways to Grow Referrals and Loyalty by Sending Personal Cards
Posted by Becky under SalesFrom http://www.businessknowhow.com 6006 days ago
Made Hot by: on November 18, 2007 7:13 pm
Even though it's one of the most powerful ways to build your business, most business owners don't send out personal cards because they don't know when it's appropriate, what to say, or they feel it doesn't apply to them because their business is DIFFERENT.
In order to create a bond, clients need individual attention, acknowledgement and a Read More
In order to create a bond, clients need individual attention, acknowledgement and a Read More
Five Questions for Direct Mail Copywriters
Posted by wontonu under Direct MarketingFrom http://www.targetmarketingmag.com 6009 days ago
Made Hot by: on November 14, 2007 8:21 pm
In his DMA 07 Conference and Exhibition presentation, “Running Red Lights: The Keys To Creating Dazzling Direct Mail,” Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing, said he likes to think of the direct mail package as a touchpoint for the entire brand experience. Copywriters always should “tell a stor
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Bill extending Internet tax ban goes to Bush
Posted by LeeAdams under NewsFrom http://news.yahoo.com 6009 days ago
Made Hot by: on November 16, 2007 5:47 pm
The House of Representatives approved legislation on Tuesday extending a moratorium on state Internet access taxes for seven years, sending the bill to the president to sign into law. Internet service providers say the price of Internet access could rise by as much as 17 percent if the moratorium on state taxes was allowed to expire.
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Here Comes the Do Not Track List
Posted by LeeAdams under Online MarketingFrom http://www.marketingvox.com 6009 days ago
Made Hot by: on November 16, 2007 5:47 pm
A coalition of consumer privacy groups is expected to propose the online equivalent of the Do Not Call list, reports Advertising Age. Groups including the Center for Democracy and Technology, Electronic Frontier Foundation and others, have announced a press conference for today. The groups are expected to propose changes to how advertisers disclos
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E-Mail Open Rates Hinge on 'Subject' Line
Posted by wontonu under Online MarketingFrom http://www.emarketer.com 6009 days ago
Made Hot by: on November 14, 2007 7:21 pm
Personalized e-mails boost open rates, according to a MailerMailer study. The e-mail service provider found that personalized "subject" lines in particular increased the number of times recipients opened their mailings. The "subject" line is so important that, even when marketers have recipients' permission, the wrong line can still mean trou
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Social Media and Conversational Marketing Portends Revamp of Marketing P's
Posted by wontonu under NewsFrom http://blogs.mediapost.com 6009 days ago
Made Hot by: on November 14, 2007 7:22 pm
Social media and conversational marketing will outpace that of traditional marketing by 2012. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketer
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Are Manufacturers Fed up with Internet Retail?
Posted by TerryJackson under MarketingFrom http://www.smallbusinessnewz.com 6013 days ago
Made Hot by: on November 12, 2007 11:22 pm
Internet retailers are notorious price cutters, and manufacturers are getting fed up. I have been watching with interest the war between internet retailers and manufacturers for years, but there are signs that the battle is getting hotter.
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Cash Flow Improves, Confidence Falls For Small Business Owners
Posted by LeeAdams under NewsFrom http://blogs.mediapost.com 6015 days ago
Made Hot by: on November 8, 2007 9:01 pm
According to the Discover Small Business Watch, reports the DMA, economic confidence among small business owners continued to fall in October as many expressed increased pessimism about both the future of their own businesses and the US economy in general. The monthly survey of 1,000 small businesses with five or fewer employees shows that at 96.8
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