There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. We recently encountered a scenario like this with a client's Google AdWords campaign. The mai
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LeeAdams voted on the following stories on BizSugar
How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?
Posted by blueenergy under Online MarketingFrom http://www.searchengineguide.com 5959 days ago
Made Hot by: on January 3, 2008 1:29 am
KC Entrepreneur: Top-Flight Dart Company Targets Success
Posted by JohnH under Success StoriesFrom http://www.kcsmallbiz.com 5973 days ago
Made Hot by: on December 19, 2007 5:39 pm
Terry Maness enjoyed being a Horizon Darts investor, but never intended to take an active role in the company. When her husband died unexpectedly nearly three years ago, Maness faced the choice of selling the company, closing it or stepping in to keep her husband's dream alive. “I have no business background at all,” Maness said. “I was completel
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Serial Entrepreneur on Fundamentals of Building a Successful Business
Posted by Becky under StartupsFrom http://knowledge.emory.edu 5975 days ago
Made Hot by: on December 28, 2007 10:20 pm
With over 50% of all new businesses failing, there's got to be a better way. Building a successful business is certainly difficult. It's fraught with problems over sales, capitalization, and poor management, says Charles F. Goetz, adjunct professor of organization and management and a distinguished lecturer in entrepreneurship at Emory University'
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12 Ways to Increase Sales on Your Site
Posted by LeeAdams under Online MarketingFrom http://affiliatemarketingpublisher.blogspot.com 5975 days ago
Made Hot by: on January 6, 2008 5:35 pm
This great article on tips to increase sales on your site come from an e-commerce veteran who eats sleeps and breathes sales for an upscale fashion retailer. Eileen is the Creative Director for IntermixOnline.com, which has retail stores in 20 major cites across the US. My favorite tip is to take advantage of "pause points."
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25 Percent Of Small Business Owners Are Out Of Their Minds
Posted by suzyQ under TechnologyFrom http://www.informationweek.com 5976 days ago
Made Hot by: steefen on December 18, 2007 4:49 am
According to a study conducted by AT&T, fully one-fourth of small business owners don't bother to concern themselves with the security of their business's data. Chances are you and your organization do business with SMBs. Which means that it's your information that is being left unprotected. That should make you angry. The results are really st
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Why business relationships are deeper than friendships
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 5976 days ago
Made Hot by: on December 20, 2007 11:06 pm
It's often been said that B2B selling largely consists of developing a relationship with the customer. Most sales pros think that a customer relationship should like a friendship. Wrong. You can be friends with plenty of people and never get any business from them. So here's a secret that Jerry Acuff, author of The Relationship Edge in Business re
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Consumers respond to direct mail online
Posted by ArmadaIG under Direct MarketingFrom http://www.bizreport.com 5976 days ago
Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More
by Kristina Knight Read More
Baby boomers online - Don't You Dare Call Them “Old”
Posted by TerryJackson under NewsFrom http://www.emarketer.com 5976 days ago
Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More
Helping Search Engines Find Your Press Releases
Posted by TerryJackson under Public RelationsFrom http://blogs.bnet.com 5976 days ago
Made Hot by: on December 24, 2007 3:22 am
Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo
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New Data Research Portal Offers Up Advocacy
Posted by suzyQ under ResourcesFrom http://www.smallbizresource.com 5976 days ago
Made Hot by: on December 24, 2007 3:23 am
There's a new neat little site you might want to bookmark.
One of the biggest small-business organizations has launched a new research portal that advocates and offers up support for today's SMB shops. The National Federation of Independent Business, whose mission is to promote and protect the right of businesses to operate and grow, just launc
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