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All CMOs engage in a time-driven bargain: exchanging their time -- the time they've invested in market research, marketing plans, strategy development and advertising -- in return for a few minutes, hours or days of their consumers' time. But how can you know whether consumers are willing to trade their time for yours? To take the time to listen Read More

THE ECONOMIC STIMULUS package signed by President Bush on Wednesday includes two significant tax breaks for small-business owners. The provisions, designed to encourage business spending, come in the form of bigger depreciation write-offs: Read More

Hey Obama! Hey Clinton! Hey McCain! Psst, over here. Some members of the small business community are ticked off that small firms, which create the greatest number of new jobs in the nation and comprise 99 percent of all employers, are getting little attention during this presidential campaign season. Read More

From the page: "The U.S. economy is in better shape than the pundits, polls and press say it is. I don't believe America is in a recession now. I don't think one is coming. After eight months of anxiety and stock market turbulence, if the bad event hasn't happened by now, I doubt it will happen at all." Read More

No one ever said owning a business would be easy. The title of being an entrepreneur isn't something that you should take lightly. It takes a special kind of person to achieve entrepreneur-status, and an even better one to maintain it. I believe one of the biggest factors in my own success has been my ability to set goals. Read More

At its simplest, a wiki is software that lets users work together to create and edit a collection of linked web pages. The online encyclopedia Wikipedia is the best-known example - its 85,000 contributors have written, edited, and policed the content of more than nine million entries. Like Wikipedia, all wikis benefit from the network effect: The m Read More

This is a wonderful review of bizSugar by Terra Andersen at BetterForBusiness.com. If you haven't had the chance yet, check out her site. She's got some great articles and often finds unique angles on business that aren't covered by other writers. Quote from review: "this concept was MUCH NEEDED in the business world. I am beyond happy that Read More

The economic stimulus bill signed into law included one tax break for small businesses added by the Senate, but lost another as Congressional leaders bowed to White House pressure to move quickly without adding too many amendments.

The key addition affecting small businesses is an expansion of "bonus depreciation," which allows investments in Read More

Partnership is a powerful place to sell from. You can only be in that position if your prospect sees you as such. The best way to achieve this is by understanding what the key business objectives are and only presenting solutions that can support them. This blog will give an example on how to accomplish this during an interview. Read More

From the page: "I was really disappointed today from a post I saw from a recruiter that was trying to hire sales candidates for a startup. It was strikingly ineffective to the degree that if I had not received the message myself (and didn't know that it was serious), I'd have thought it was a joke. Trust me, it's not." Read More