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Did you know that companies who use data are six times more likely to be profitable year-on-year? There are tons of data sources you can tap into as a marketer, ranging from Google Analytics to your SEO tool of choice. One overlooked tool is Google Trends––a free-to-use platform that shows you how Read More

Following-up successfully is difficult. In this article are 7 emails you need to keep prospects flowing through your pipeline Read More

As Steve Jobs said: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” Read this career-related post from Barbara Weltman. Read More

Do you need a sales strategy plan? How to boost marketing with better marketing techniques. Use these hacks as a checklist and increase sales volume in 2020. Read More

Blogging best practices and its profitability. See the best strategies to follow to successfully market your blog in 2020. Read More

Over half of consumers (54%) say they would like to receive promotions via text messages. Despite the consumer demand for text messages from business, only 11% of businesses send such information by text.
These findings emerged from a report compiled by SMS marketing software specialists, EZ Tex Read More

If you’re running out of time to purchase holiday gifts for your clients, team members, and business partners, there are still gift options out there that you can get in time. Whether you’re looking to buy online from shops that offer shipping within a few days or stop by a local store, there are t Read More

Brand positioning is a common term used by managers when talking about increasing the productivity of an organisation. The goal of brand positioning should be to base all customer activities to the definition of a brand. It is all about categorising your brand. The way you present yourself should l Read More

If you study a list of failed companies, you’ll readily notice that poor cash flow is one of the primary causes of business failures. And it automatically follows that accounts receivable is one of the central contributing factors to failed cash flow.

If you want to enhance your cash flow and bu Read More

Most marketers haven’t a clue about the internal workings of the business where they work - or indeed business in general. They just want to post (yet) another pretty picture on Instagram. That’s not marketing. Read More