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Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledge Read More

Ask any entrepreneur who has achieved any measure of success if they have encountered business-related adversity during their journey, and the answer will always be yes.

There is no success without encountering hardship. Every business has its ups and downs, and as entrepreneurs, we need to real Read More

Utilizing the AIDA model can help your small business target customers and convince them to take action in the form of a sale. By following the four unique phases of this technique, you can follow consumers as they move through their buying process in order to target them effectively during each st Read More

When was the last time you changed how you communicate to your team and to your customers? The way you deliver your message is key to maximizing its impact, or even reaching the intended audience. Don’t count on people reading your Annual Report for breaking news. Your team needs to hear from you o Read More

Where do you see yourself in 5 to 10 years?

Directed at startup founders and teams, this question is interpreted very differently depending on who you are and what you want to achieve as a founder. Read More

As a freelancer, you face a very different set of legal issues than your 9-to-5 counterparts. And what you don't know could definitely hurt you. Here are laws that every freelancer should know. Read More

If you need to fix content that is no longer accurate, it’s time for an update. If you want to take your content to the next level, it’s time for an upgrade.

Update or upgrade, it’s always a good time for a fresh coat of paint on your website content. Read More

Data science is based on facts distilled from real customer information — there is NO better way to increase brand awareness.

Is big data just a big buzzword?

It is when you see it just as random data. But when you convert it to insights, it’s much more than a random trend — it’s Data Science Read More

We’re living in the era of the customer, there’s no doubt about it. Digital transformation, intense market competition, the ubiquity of (ever-changing) technologies, the proliferation of products and services, and, of course, the internet and mobile technology are all dictating the way businesses a Read More

This post explains the difference between niche marketing and content marketing and offers 5 niche marketing sites. Read More