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How a manager responds to an employee’s suggestion can influence whether they open up in the future, according to a new study. Read More

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. Traditionally, you just worried about the quality of the sales transaction (price, speed, service), but the “customer experience” now includes ease of pr Read More

What if your Hotel had a captive audience you could speak to about anything, and they would listen?

They would literarily stop what they were doing, get excited, listen and respond to your Hotels content.

And the best part they would take dedicated actions every time you a Read More

How do you tell a good story? And most importantly, why should you, as a product manager, learn how to tell a good story?

Let me give a quick example. I recently finished watching a show on Netflix called What If. The protagonist, Lisa, is the founder of a medtech company, and she is trying to g Read More

When it comes to advertising on social media, most marketers prefer Facebook ads as their platform of choice. Serving over 1 billion users every month, bloggers and business owners alike can achieve phenomenal growth by investing in Facebook ads.

But did you know you could also use Facebook ads Read More

The majority of your potential customers are not buying from you, for reasons that make perfect sense to them. What are you doing to find meaningful competitive advantage? Read More

Every leading position in business requires demonstration of diverse skills and leadership styles.

Working environments differ thus requires the leader to master the best style that works in that business. For instance, an authoritative style may not suit a business in its initial stages of deve Read More

Making sure your sales teams are well equipped is important for any small business. In fact 90% of SMBs use proven methods to make their sales teams better at their jobs. Read More

Identify the actual needs of your potential customers with these market research techniques and use this information to design better products, improve user experience, and create a marketing message that attracts quality leads and improves conversion rates. Read More

Get inspiration for your next Facebook ad campaign with hundreds of Facebook ad examples from B2B and B2C companies. Read More