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White papers are not longer a 'geeky' technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals. But as waves of new white Read More

One of the most important keys to getting good placement in search engines is to get other websites to link to your site. Some of the techniques being used by online marketers and unscrupulous link-building "businesses" will build nothing but animosity for your business. Whether you do your own link-building, have one of your employees do it, or Read More

Europe is having its fair share of auto sector troubles right now and both Porsche and Volkswagen have been caught up in them. However, the really interesting sector news is about Porsche family firm politics and the downside of BHAGs. Read about their problems and how they could have avoided them... Read More

A key sales best practice is thorough preparation. In international sales there are additional reasons why preparation is critical. These reasons are because of cross-cultural differences and the extra explanations you need to make. Read More

This creative slideshow offers 10 useful Twitter tips to help you and your small business gain visibility and followers on the popular social media site. Read More

A look at the definition of international business. Are "International Business" & "Global Business" the same thing? When determining whether a business is international or not, and when comparing how one business could be "more international" than another, perhaps the best thing is to look at the company's mindset. Read More

One of the most common reason stated by small businesses for not embracing social networking is that they can't measure or, worse yet, don't believe there is any solid return on the investment of participation. I get emails almost daily from frustrated marketers who want to dive more fully into social networking, but can't convince the boss that i Read More

Ever done a vanity search on Google? Whether you have or not, plenty of people have probably searched on your name to see what you are about. Wouldn't it be awful if some type of derogatory search result turned up? Read More

If you ponder whether Twitter could ever be valuable or useful or productive, read this excellent piece by Richard MacManus at the famous ReadWriteWeb. In fact, spend at least an hour a week at his blog... I just blogged about it at my AllBusiness.com blog because I was blown away by the forward thinking content. Read More

Read a credit card agreement , and you will likely find that disputes with the company have to go into mandatory arbitration. And not just any arbitration. You agree to go into arbitration (as opposed to suing) with — in many cases — the 87868419SP003_Credit_Card_RNational Arbitration Forum. Read More