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Are you connecting with your ideal clients—the people you are meant to serve, support, and help? As you connect with your ideal clients, your best buyers, you discover the people who love you and who you love to work with, what I also call, your Authentic Audience. When you discover your authentic. Read More

Social Media was once an unchartered territory for brands. However, when the marketers follow that billions of customers flocked in the platform like Twitter, Facebook, LinkedIn, Pinterest, and Instagram- the idea to tap their target audiences using such platforms click in their minds. Read More

Yup, been again one of those weeks…but for the first time this summer, we got caught up and moved ahead of Google et al with a couple of tests…

What kind of tests you might ask? Directory SEO linkjuice tests is the answer and that’s perhaps “counter-intuitive” to some of our readers, eh!

What Read More

Businesses and marketers have received the message: visual content sells. One photo can speak volumes about a brand, catching the attention of consumers much more effectively than text-based content. The growing popularity of sites like Instagram and Pinterest have led many businesses to be more vi Read More

Customer Service requires carefully molded business process. Koeppel Nissan of Queens NY has no such process; thus Koeppel also has no customer service. Read More

It seems that just about everybody is outsourcing offshore, including marketing firms. What are the pros and cons of doing so? Read More

These days, with the many Internet articles and new courses available, most new entrepreneurs readily cross the gap from lack of business knowledge to knowing, but many never make it over the knowing versus doing gap. Investors I know highlight this problem with the mantra that they fund founders a Read More

People today are finding it difficult to find work life balance, aren’t they?

You must balance the needs of work with the needs of the family and your own personal desires.

In these busy days, finding the balance is difficult.

If you want to know more about how to find more balance, pleas Read More

People today are finding it difficult to find work life balance, aren’t they?

You must balance the needs of work with the needs of the family and your own personal desires.

In these busy days, finding the balance is difficult.

If you want to know more about how to find more balance, pleas Read More

Not all businesses are sold in boardroom deals that make the business pages.

Smaller companies are turning to popular classifieds website Gumtree and dedicated business sale sites to find buyers and sellers Read More