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I’m seeing a renewed appreciation of culture and values in business these days. Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities where people relate to, and expect to interact with businesses Read More

This infographic from oracle takes a closer look at what character traits you need as a community manager to stay at the top of your game in 2014 and beyond. Read More

Do you ever end a day, tired and spent, and wonder how you used your time? This is especially true for some bloggers I know, who have shared they sometimes get to the end of a day and think “I have nothing to show for the time I spent at the computer.” Read More

Do you ever end a day, tired and spent, and wonder how you used your time? This is especially true for some bloggers I know, who have shared they sometimes get to the end of a day and think “I have nothing to show for the time I spent at the computer.” Read More

A shopper walks into a store. Wham, their phone is abuzz with an in-store promotion; a coupon, a special sale, an on-the-spot reward or a loyal customer benefit. It’s the ultimate in spontaneous customer engagement and enhances the personal shopping experience. Read More

Learn how one freelancer used a simple promotional product and turned it into a contest to create a buzz at one of the biggest marketing conferences in the country. The results will surprise you! Read More

Are you connecting with your ideal clients—the people you are meant to serve, support, and help? As you connect with your ideal clients, your best buyers, you discover the people who love you and who you love to work with, what I also call, your Authentic Audience. When you discover your authentic. Read More

Social Media was once an unchartered territory for brands. However, when the marketers follow that billions of customers flocked in the platform like Twitter, Facebook, LinkedIn, Pinterest, and Instagram- the idea to tap their target audiences using such platforms click in their minds. Read More

Yup, been again one of those weeks…but for the first time this summer, we got caught up and moved ahead of Google et al with a couple of tests…

What kind of tests you might ask? Directory SEO linkjuice tests is the answer and that’s perhaps “counter-intuitive” to some of our readers, eh!

What Read More

Businesses and marketers have received the message: visual content sells. One photo can speak volumes about a brand, catching the attention of consumers much more effectively than text-based content. The growing popularity of sites like Instagram and Pinterest have led many businesses to be more vi Read More