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When you’re first starting out on your business venture, chances are – unless you’re very lucky or Donald Trump – you’re not exactly rolling in cash.

After all, how can you compete with the big players in your industry, who spend millions on brand development and have monthly marketing budgets w Read More

I still know some entrepreneurs who boast of simply following their gut instincts, rather than listen to anyone or any data, to make strategic decisions. We’ve all worked with autocratic leaders in large companies who seem to thrive in this mode. They all forget or ignore the high-profile failures Read More

When you’re planning to start your service business, it is crucial to incorporate a marketability evaluation. This blog explores 5 factors to help determine whether your service has mass-market appeal. Read More

You’ve got a solid marketing team. You’re working with talented designers. So why aren’t your campaigns yielding the results you want? The answer might be that traditional planning models in our field tend to quash creativity. Read More

Here‘s 4 lessons from a year‘s SEO crash course which your bog standard beginner guides skip over. Read More

I present you 5 simple rules (actionable tips) of effective project management, which will help people (even those who don’t have any experience) with running projects. I don’t write too much about methodologies. I give here the list of techniques, which appear indirectly or directly almost in ever Read More

Recently I have been thinking a lot about one issue very close to any SaaS owner’s heart - the product / market fit. In my research I may have uncovered some intriguing facts. Because, you see, it may be that the product market fit actually doesn’t exist. Read More

If you have made till the call letter for the interview half the work is done. Now its only left to impress the recruiters and make them feel that you are the right person for the job. In a Pilot interview there are two sections: one is the technical section and another performance & competency Read More

If you have made till the call letter for the interview half the work is done. Now its only left to impress the recruiters and make them feel that you are the right person for the job. In a Pilot interview there are two sections: one is the technical section and another performance & competency Read More

Replace and modernize—this is the new mantra for India’s wind energy sector. The Ministry of New and Renewable Energy (MNRE), has launched the policy for repowering of wind power projects with the objective to promote optimum utilization of wind energy resources. Read More