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When we look at our content marketing analytics, the low-performers can teach us just as much as the winners. Read More

Whenever you fail, don't give up on your goal. Instead, rewrite your plan. Some people, whenever they meet any setback or defeat, see it as a signal to change their goal, instead of their plan. Read More

I have racked up a number of bugbears to which sales reps wittingly or unwittingly subject me and, no doubt, other prospective clients. Read More

There’s still time to gear up for Saturday November 26. Use these five strategies to kick off the holiday season in a big way.
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Attracting customers is challenging, but retaining them is even more challenging. Follow these four customer retention credos in your day-to-day operations. Read More

In this post I am writing about three tools, that will enable people an effective job in a scattered team (and not only). Read More

Cloud Computing has touched upon most fields of endeavor. The education sector is also reaping the benefits offered by cloud solutions. From collaborative classrooms to e-books with TTS function, the whole learning experience has been revamped. Please read this article for more information. Read More

Yesterday, I overheard a debate between two friends.

“It was a good name.” Said by one about the name of the startup they were founding.

“It is a good name, but not the best name.” Said the other.

You could say the same thing about the marketing strategies we use.

There are many good ma Read More

Brands can’t afford to take a trial-and-error approach when delivering their services online. Ineffective strategies would only lead to customer churn, profit loss, and a poor reputation. Read More

Having a healthy business finance is an important aspect of business management every young entrepreneur aspires to attain. But how good are you at getting your accounts in order? Read More