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Launching a new brand can be a lot of fun. Everything is new and exciting and you are going from 0 to 60 in a matter of a few short months, sometimes weeks. Your graphs all show lines shooting upwards dramatically. It’s exciting and everything you do can help build brand awareness. Don't stop now. Read More

What is the worldwide impact of gender inequality on economic growth? McKinsey partner Sandrine Devillard and expert Anu Madgavkar have looked at such issues and this short video summarizes the key findings: Read More

The success of a product in the market is largely dependent on how it is launched. Follow these 5 product launch ideas to make it a successful event. Read More

If you’ve ever wondered what it’s like to be in the middle of a real NBA game, you’re in luck – sort of. Beginning October 27, the league is broadcasting at least one game per week using virtual reality technology. That makes it the first major sports league to have regularly scheduled VR broadcast Read More

What if there was a way to make native Android apps more accessible and quicker to launch without having to be installed on a device? And what if this was possible without having to reversion the entire source code of your app? As of the last version of the OS, Nougat, Google has created a way to d Read More

Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements Read More

The Digital revolution has broken all the previous laws and trends of competition. Even leading companies are at risk of falling behind if they fail to strategically address the challenges posed by sprawling digitalization. Digitalization has its own pros and cons, but the key to success is the abi Read More

BI tools must allow users to quickly view data displays in a dashboards and then dive into data discovery and analysis (all in the same environment). Without these flexible, accessible Deep Dive Analytics tools, business users are reduced to the old, frustrating, 'look, but don't touch' scenario, a Read More

Small Business Saturday is just around the corner! That means it's time to figure out your plans for reaching out to new customers and maximizing your sales during this kick-off the holiday shopping season. Here are a few ideas to get you thinking. Read More

Infographic is here to stay! It is true that, it’s now the time for Infographic and visual contents. Yes, in this busy world all are in a hurry to move with their daily activities. In such a trend or situation people do not have much time to read a lengthy post written by an expert or for that matt Read More