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Twitter is a fantastic tool for disseminating information to an audience in real-time. It’s absolutely no surprise that companies, celebrities, and authority figures more and more respond to the public using this medium. Because of that, media organizations are constantly citing posts on Twitter as Read More

With the presidential election upcoming, political polling is more popular than ever. There are a few things we can learn about hiring from those polls. Read More

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Experts argue that it’s more important to have a great plan, and personal business acumen. Hardly anyone mentions selling principles. Yet in this age when customers have a thousand alternatives, and are overwh Read More

How to use the scarcity marketing principle with your online marketing to trigger your audience to click and respond to your products and services. Think about it, when you make something unavailable, you build value and create tension emotionally. People want something that is not going to be avai Read More

Singapore's startup scene is one of the most fast-growing and developing in the world. Every year it attracts lots of creative ideas for startups from various categories: e-commerce, technology, logistics, and many others. Have a look at these 11 new and trendy Singapore startup to get inspiration! Read More

The numbers of websites dedicated to entrepreneurs is overwhelming.As an entrepreneur, you are definitely visiting thousands of websites to get the right information, keep up with the latest trends, get inspiration and learn something new. But how can you tell which of all websites for entrepreneur Read More

With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.

But how exactly did the organisation manage such a big overhaul of its content? Read More

Great companies are made from great employees. Every company leader wants productive and loyal employees who feel a personal investment in the company’s success. If that’s the goal (and when is it not), then keeping those employees engaged needs to be a critical area of focus. Read More

Entrepreneurship is a game of constantly attracting new customers to continually make sales. While digital marketing plays a large part in winning that game, it shouldn’t be the only tool in your toolbox. Here, are some awesome strategies to make customers ready to give you their money. Read More

If your website is a disorganized mess you will likely lose audience and sales. Potential customers will take a quick look at your site and click away before they’ve gotten to know your brand. Links to nowhere, a confusing menu, and extraneous or outdated information are just a few repelling proble Read More