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There are lots of great reasons to write about franchise ownership. For this article I’ll focus on five of the best reasons to own a franchise. See, a lot of people use real complicated franchise investigation procedures to ferret out the best and worst franchises. They even develop lists for th Read More

What can a standup comic teach us about groundbreaking marketing? A lot! Find out how standup comedian Louis C.K. used a content marketing strategy to become one of the most prolific comedians in recent history. Plus, discover how your business can follow his lead. Read More

How to use Instagram to build brand awareness through photography and connect with your target audience. Read More

Follow these 25 Twitter handles and get the scoop on small business news, updates, and trends as they happen. Read More

Negative keywords now play an absolutely vital part of any AdWords campaign. My video explains what they do, what the benefits are and how to add them to your AdWords campaigns. Read More

A "perfect storm" is an expression that describes an event where a rare combination of circumstances aggravate an environment drastically. In the entrepreneur world, I feel we are in such a situation now for new startups, with the confluence of business recession/recovery, the explosion of new digi Read More

As a business owner, how much market research did you conduct before starting your business? What about when launching a new product or service? Read More

As you begin to work towards your business goals, you feel pumped, motivated and ready to take on the world. Many entrepreneurs find, however that constantly striving towards their business goals eventually begins to take a toll on their health, especially if they haven’t been prioritizing their he Read More

Sometimes business sucks the life out of you. You started a business because you have a passion for something. Maybe its the day-to-day craft. Maybe its the lifestyle that having your own business creates. Regardless, life happens and your business may lose the luster it once had. The passion Read More

Helping employees understand their purpose within their roles, and that of the company, bonds them much closer to the mission of the company. Read More