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Most businesses operate — with budgets, sales goals, performance evaluations, and so forth — on an annual basis. But if you wait until the end of the year to assess your operations, it will be too late to make adjustments that could boost your bottom line. So it makes sense to take your business’s Read More

Social media is hard. Success is hard. There comes a point in your business or life when you have to decide if you’re going to hangout by the water cooler with people who are also talking about why they can’t get ahead – or do the hard work that will make you a Linchpin in your office or in your in Read More

We are told to think big. Have dreams. Think outside the box, and even outside the realm of possibility.

It’s good to have dreams and think big, right? Especially if you own and operate a small business. Thinking big is the first step in being successful, or so we’re told.

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I don’t know about you, but I have vivid memories of being in school and learning about this great country of ours. We were the leaders. We were the best. And we have the arrogance to go with it.

But along the way, it began to feel like, while the arrogance was still there, we were losing ground Read More

Unfortunately, this title is misleading, and that's the point. Too many writers or content creators today follow the same advice, creating a formula for the average content most individuals and companies are creating today. It may not be awful, but would you really miss it if it wasn't there? Frequ Read More

Not everyone will contact your small business to complain. But they just might head online to spout off their negative feedback!

Keeping tabs of mentions of your biz on the internet is key to managing your online reputation. Some tips for covering your bases plus an infographic all about custom Read More

While social networks can be great places to engage customers, many brands still haven't found their footing on Facebook, Twitter, and the like. Producing meaningful content that customers want to share poses a perennial problem. What's more, the social networks aren't waiting for any brand to catc Read More

Do you know what the bounce rate is on your blog? Do you keep tabs of those types of statistics? Do you even know what bounce rate means? Read More

Mercer’s Cost of Living Survey provides an intriguing look at how the cost of common items — such as a cup of coffee or a cinema ticket — varies dramatically in cities around the world. The survey measures the comparative cost of more than 200 items. Read More

By Karol K

This may come of as a surprise, but I’m NOT about to discuss using Excel for budgeting, estimating rates or any other stuff related to your finances as a freelancer. I think that you’ve got that part pretty figured out. In the end, this is what Excel is mostly used for … to help peopl Read More