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A personal note from me to you, on what I've been working on this year, and how it's impacted the lives of many people. Read More

With recent changes to Facebook’s feed notifications, it may be more of a challenge for businesses to hang on to that precious News Feed real estate. After all, you’re competing with funny cat videos and duck face selfies! But the more you know your customers, the better you can keep on the top of Read More

Customer retention, happiness and loyalty make strong business (and steady income) no matter your industry, but what happens when customers change their mind and make an exit? Read More

The holiday season is a great time to introduce your audience to new faces from around your company. The season is all about family, and here's a great idea for introducing your audience to your company's "family," especially team members they may not know yet. Read More

YouTube has long been considered the king of online video platforms. And while other social sites are starting to focus a bit more on video, plenty of people still turn to YouTube first. For that reason, your company’s ranking on YouTube is an important factor. Read More

There are a number of ways for hotels to market their business, but few hospitality professionals consider YouTube and video marketing. Read More

What you call it counts. It drive intent, attitudes, actions and by extension results. Don't fool yourself because the buyers can get fooled too. Read More

Your intellectual property sets your company apart from its competitors. Your name, logo, website, marketing materials, and business strategy are therefore amongst your valuable most assets. But are they protected from social media legal risks? Read More

When you hear the word “lottery,” what’s the first thing that comes to mind?

1. People gambling who are very bad at math.
2. Going to the store to buy a paper ticket only to lose it one hour later.
3. A socially conscious fundraiser that goes a long way towards supporting state schools. Read More

Success is the result of the interplay between three critical dimensions – attitude, behavior and technique – that function like the legs of a stool.  Remove one or more, and the stool collapses.
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