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Facebook is my Rolodex: how one savvy professional uses social media platforms to create, deepen and enrich her relationships with media contacts such as reporters, editors and industry analysts. Read More

A conversation with Chief Operations Officer (COO) Manish Naik of Furnace MFG who talks about his company's successful use of pubilc relations to find customers online. Read More

When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage.

Recognizing that change was needed, Chernov took on a new role, “Director of Content”.

Chernov’s increasing use of social media tools led to one of Eloqua’s most successful viral m Read More

From zero to hero, Mike Davenport takes us through a pictorial journey of his business's growth and development Read More

Like Old Yeller, the dog in the heart-rending tale of a beloved family pet who had to be shot when it became rabid, sometimes a brand name becomes more harm then help. Read More

If you conducted a survey on gender and leadership styles I think most people would agree that men lead with their head and women lead with their heart. But which style is better? When it comes to dating, one of the first rules you learn is to avoid wearing your heart on your sleeve. Everyone kn Read More

In recent studies I have conducted, major companies and organizations are still behind when it comes to using social media and the web to create brand awareness, brand recognition and brand loyalty. (Of course, not everyone is behind.) Based on case studies and research I’ve come to a conclusion on Read More

There are well over 3,000 different franchise opportunities to choose from, so it's important for you to be able to manage the process of looking for a franchise business of your own. Use these 10 tips for investing in a franchise as your personal roadmap to help you get where you want to go. Read More

Ask away! Social media expert, Tommy Walker takes all of your facebook marketing questions!Do you know how to accurately use facebook to market your small business? Read More

Dr. Shannon Reece, a former elite figure skater, knows firsthand how to embrace her competitive spirit -- a trait she works to bring out in aspiring women entrepreneurs. Read More