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Professional copywriters know that All successful sales letters start the same way: with a compelling headline! In fact, the headline is the most important element of your salesletter because it's key to grabbing your readers' attention — and keeping it! And you only have a matter of seconds to do this. If you don't instantly excite, inspire and Read More

Microblogging is hot with the shiny new object set and as the practice of Twittering extends beyond early adopters and gets more mainstream media coverage, the crowd will get hungrier for more functionality. I don't know about you, but I'm hungry for more Twitter functionality now. Check me out onTwitter here. Read More

We all know the “rules” of blogging. Produce consistently high-quality content, position yourself as an authority, cultivate relationships with your readers and other bloggers. But some of the best and most popular blogs have traits that might surprise you. Here's how being negative, angry and stupid (in the right ways) can create breakthrough su Read More

An overwhelming majority of small business owners feel they've been left out in the dark in terms of having either U.S. presidential candidate address specific proposals that would assist them, a new survey shows. Read More

Is this a first? Furious business execs create their own hate site to harpoon a supplier after things go bad, horribly bad. In the past, most hate sites like WalMart-Blows.com were the work of angry consumers. Maybe the Web will provide b2b with faster and more effective dispute resolution than the courts. Read More

"Not only does this bill not contain any provisions that specifically help small business, it has provisions that could actually harm middle class firms. The language in Section 107 of the bill is totally inconsistent with the stated objectives of this legislation," says ASBL President Lloyd Chapman. Read More

While Congress fights over whether to pass the $700 billion Wall Street bailout bill, one small business group is hoping for a majority of "yahs" from legislators. Read More

It's not the nicest thing to do. But for small-business owners who are having difficulty collecting receivables from their customers, especially in this tight business climate, this is an extreme option that just might work. They're turning to a complaint-and-resolution Web site called Uradeadbeat.com, which seeks to make nonpaying customers or Read More

Jennifer Laycock recaps the excellent SBMU conference held last week in Columbus, Ohio. Read More

As a small business owner you may not always have the money to invest in the tools you really need. That's ok. You might actually be surprised to learn how just how many great low cost and even free tools there are to help you improve your online marketing. In this workshop, Matt McGee of Small Business Search Marketing walks attendees throug Read More