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Why do so many companies go to such great lengths to make their website addresses forgettable, unintuitive and confusing? Some ways to stand out that many companies miss. Read More

How do we know when we've failed? How do we know when we've succeeded? If we don't make the effort to include customers ' needs and desires in our interaction with them, and our competitors do, what message does this send? Are you inviting user feedback? Read More

Had enough of web page abandonment? Are those cost per click fees putting you further in credit card debt and not producing any bang for your buck? Which part of "understand your web site visitor" didn't make it to the drawing board? Read More

Popular entrepreneur, venture capitalist, and blogger, Guy Kawasaki understands business. Guy is a managing director of Garage Technology Ventures, columnist for Entrepreneur Magazine, and author of eight books on innovative business. Here he shares with us a list of the five most important lessons he's learned as an entrepreneur. Read More

In Part One, we discussed the planning and strategy behind starting our hyperlocal blogs — primarily the decision to do four blogs instead of one. Though it would quadruple our workload, we believe it was the right road to take. With our decision made, it was time to get to work — time to set up each blog. Before you can think about writing conten Read More

The Small Business and Entrepreneurship Council today released a great comparison of the two presidential candidates' positions on the issues that most affect small businesses. While the SBEC is known to support policies that probably more closely resemble McCain's platform, this is a pretty fair list. Read More

Simple steps. Make the customer know you care. Organize your business around that one principle. Read More

When my wife, Cari, and I recently launched four new hyperlocal blogs, our reason was simple: to help Cari's real estate career by positioning her as an expert on our local area. Our goals are business-oriented, and that colors all the decisions we've made in planning and executing on a hyperlocal blogging strategy. If you're starting a hyperlocal Read More

The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him. Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real. You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get ama Read More

As small business owners, we must always prioritize our goals and tasks. Here are 10 search engine marketing tasks you can complete in about 10 minutes or less that can deliver results worth many times that level of effort. Read More